So you’ve found the brand that you think would be a great fit for your blog. Now all you would need to do is write a killer sponsorship proposal. You’re interested in getting this campaign started and you’re looking to do everything possible to secure this sponsor. There’s no need to worry, as I’m going to ensure you’re able to write the honest, exciting proposal you need to grab the brands attention you’ve interested in working with. If you have just started out, you might also want to read this post: How to Score Your Very First Blog Sponsorship
Personalize the email
When you reach out to a brand, you have to show them that you’re genuinely interested in them and their products. Who wants to read generic emails? No one does. That’s why you need to always refer to the person reading the email by their name and their brand. Research the company to give yourself the basic information necessary to come up with a critical opinion of why you’ve reached out to the company and why you feel they are a good fit. If you’re emailing them then you’ve got reason enough to be excited about working together with them, so make sure they can see it in the email!
Make a Proper Introduction and Keep Your Goals Clear
Include who you are, what your blog is called, and the mission statement of your blog. Don’t forget demographic data for the blog audience, and any other insights you can offer for connecting the brand and your blog.
Be Professional
A sponsorship proposal needs to be free of grammar and spelling errors. The proposal needs to be clear and professional; two things that typos are not. There’s a lot of debate about how long a sponsorship proposal needs to be, but one paragraph is fine. You want to avoid making the proposal too lengthy. The people the proposal is being sent to don’t have the time to go through multipage proposals.
Content is Key
It’s important to include the right content for your sponsorship proposal. The proposal needs to be kept to around a paragraph. It should be short, sweet, and contain the following:
• A brief intro
• A statement about why you believe you are a good match for their campaign
• How are you planning to incorporate the brand and their products into your blog
• Finish off with a simple “Thank you”
Here are few sponsorship proposal samples that you can use:
Be Yourself
You need to be genuine. Impress the sponsor with your personality and connection to their brand. Every brand looks at the following five things when looking at a sponsorship proposal and when doing research on talent. They are listed in the order of their importance:
• The content quality
• How relevant is it to the brand
• The blogger’s personality
• Any comments or audience engagement
• Traffic and social following
The content puts you on the map so it needs to be a true reflection of your blog. If it isn’t, then the brand will eventually see this for themselves when researching the blog. Don’t bother wasting your time, or the time of the brand. When choosing brands you need to consider quality over quantity.
Include Your Media Kit
Often brands are interested in finding out more about your experiences and want examples of the things you’ve done prior. Including your media kit in your proposal shows the brand how you have worked and interacted with other brands and companies. It shows off social media reach and traffic statistics. It needs to include some sample content and show the brand your writing style and photography. This media kit also needs to include any rates you charge for different promotional work/content offered to brands. This allows them to make the right choice based on their needs and budget. This media kit could be presented in the form of a PDF attachment, or you could upload the PDF to Google Drive or Dropbox and add the link to your email.
If you want to know more about how to put together a great media kit read this post: Create a Media Kit to Attract New Clients. To make the media kit creation easy check out these media kit templates.
This is such a super helpful post, thank you! The templates are great. I think it’s really hard to know when it’s the right time to start approaching companies for sponsorship. My blog is still fairly new, so I’m focusing on creating an engaged readership and building my social media profiles for now.
That’s a good approach Caroline. Glad to hear you found the post helpful 🙂
Thank you! This is really helpful.
Thank you for reading!
Great tips here. This is super helpful. Bookmarking for later.
Great post, and such helpful tips, makes it super easy to write the proposal. Thank you, will definitely come back to read more.